Consumers Still Want Luxury
| Despite the challenges of today's economy, there is a large segment of
consumers who still want high-end goods, and are willing to pay for
them. DIMAcast interviews PMA 09 Keynote speaker Michael Silverstein of Boston Consulting Group, author of "Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them." Silverstein explains the emotional satisfaction consumers feel in paying premium prices for high-end products, and how imaging industry members can tap into that emotional draw. Get a preview of his Keynote in this week's DIMAcast before he speaks on March 2 at noon, at the Las Vegas Convention Center, Las Vegas, Nev. |  |
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